Integrated marketing agency, KISS Communications has completed a branding project for The Brain Health Centre, a joint project by Cambridge Cognition, a world leading provider of computerised cognitive assessment products and IXICO.
Cambridge Cognition and world-class imaging company, IXICO were awarded a grant from the Government-funded Biomedical Catalyst to build and test a prototype national dementia early diagnosis service, aiming to reduce time to diagnosis from 18 months to 3 months. The advanced imaging and testing technologies combined by IXICO and Cambridge Cognition?provide a decision support tool for early diagnosis of dementia.? It is hoped that by providing easy to understand, actionable information for health care providers, including GPs, will lead to rapid treatment and support for British dementia patients.
GPs in the test area will refer patients who need further assessment for possible dementia to one of two Brain Health Centre types ? one based in a hospital Memory Clinic (located at The Maudsley Hospital, part of South London and Maudsley NHS Foundation Trust), and the second a mobile community based service, which might be parked outside local health centres ensuring convenience for patients and their families. GPs will have already ensured that only patients who need further investigation are referred to the community Brain Health Centres by using Cambridge Cognition?s new CANTABmobile? software on an iPad, which, in less than 10 minutes, differentiates between patients with normal and abnormal memory.
The Brain Health Centres combine cutting edge digital technologies, previously only available to pharmaceutical companies conducting expensive clinical trials, and aims to make this available cost-effectively to all patients being investigated for possible dementia in the NHS.
The company turned to creative marketing specialists, KISS Communications to brand the new Brain Health Centre and develop an interim website.
Simon Fryer, CEO of KISS Communications, said, ?Cambridge Cognition is a fantastic, innovative company to work with and we are very proud to have a small part in the roll out of this transformational world leading technology?.
Simon Merritt, Marketing Director at Cambridge Cognition said, ?KISS were quick to understand the brief and operationalise their work to a very challenging timeframe.?
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