Years ago in a pre-social networking era, marketing had a straightforward way in penetrating communities and getting targeted sales and people have the choice to opt in or out of ads with a single click on a remote control or a flip on the newspaper page. But social networking websites and social media as a whole changed all that.
It?s not that I hate social media. It has created a big impact to a lot of lives because of the way it has revolutionized communication, relationships and market reach. However, it has also demanded too much and has given less value to the online community. In what way? By draining out the creativity from all internet marketers and average online users alike.
What has the internet done? It created an influx of stereotypes, copycats and lazy bums with no spirit other than what they use for trolling and cyber bullying. Even businesses do nothing but throw links right after links without considering the audience that sees them. Just what kind of marketing is that? It?s assuming and downright arrogant!
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However, there are ways to redeem such behavior and act normally like the marketer they are. Here are five (5) ways to creative social media marketing that return the value back to the market.
#1 Unique and Customer-tailored Content
Content has always been the bread and butter of marketing, even before the emergent popularity of social networks and online websites. Screw up your content and you?re done in the business, even with proven top quality products. That?s how potent messages are in creating lasting impressions.
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#2 Host Regular Contests that Matter
A toast to the person who discovered contests! Whoever he or she was had actually given the world the ultimate lure tastier than any fish could ever want (not that we are any trout or something).
Holding a contest is like hitting two birds with one stone.
?At one end you are giving back and showing value to your clients while at the other end you are luring them in to stay loyal to you. Of course you have to give a bigger room to creative inputs. Merely sharing posts and picking random winners are so outdated and everyone is doing that because it?s convenient.
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#3 Inspire People to React
Dead is what your social networks will become if not one tenth of your fans, followers or subscribers ever react to any of your posts. Imagine how dreary it would appear when all inputs are from you. It?s like having a one sided dialogue with yourself.What should you do to make everything else interesting? Find a topic that is trending on the web or a subject that has been going viral. Ride on that hype and for sure people will start paying attention to you and perhaps will give their 2 cents too.
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#4 Ask People What They Want to Happen
Nothing beats asking your audience what they want, to encourage creativity as well as engagement. Open your mind to the most bizarre suggestions and build on those. Take note of all their suggestions and pay particular attention to weird as well as popular ones. Then pick the top 5 suggestions and make a poll out of it. How is that for interaction?
It?s like crowd sourcing ideas with the aid of other people rather than brainstorming ones limited to a few people within the company. Isn?t it brilliant?
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#5 Don?t Always Be Agreeable
Being too agreeable is boring and people online or anywhere else doesn?t like boring stuffs. So make sure that you disagree and argue sometimes, especially when you have cause to be so. However, you have to delineate a line between decorum and brash, cruel words. Remember that first and foremost you are a business, despite being in an informal platform like social media.
We might not notice it but social networking websites have become the focal point of most online events, controversies, and activities. Content is not considered worthy if it doesn?t have over a hundred likes or tweets. Creating videos is futile if less than half a thousand people view it.
?The online community considered likes, tweets and views as stamps of approval that confirms the popularity of something, which often leaves creativity buried in the rubble and forgotten.
Previously on BloggingeHow:
About The Author Carrie Drisko is a social media marketing expert who imparts her extensive knowledge on social networks and their influence in business in the midst of a cutting-edge online market. She is a web content writer for Buy Real Marketing, a company that allows businesses to buy Twitter followers for social proof.Source: http://www.bloggingehow.com/2012/07/5-ways-to-creative-social-media.html
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