Uncomfortable With Facebook Auto-Sharing? Tap The Deliberate New ?Like Action? For Web and Mobile

Every developer wants Facebook referral traffic, but not all apps have actions that fit well with auto-sharing, and others might not want to post to Facebook without their users' express permission. So today Facebook launches a Like action for mobile and web apps.?Don't call it a "Like Button" though, as instead of immediately being one-click, the new Like Action requires a user to give publishing permission to an app first. The Like Action will also generate activity Facebook can turn into Sponsored Stories, the center of its mobile monetization plan. Though subtle, this is actually a big step forward for privacy on Facebook in addition to being growth tool for developers. The Like Action means apps that want growth don't have to tack auto-sharing onto some action or invent their own "love" "favorite" or "hell yeah!" button. That will give developers the flexibility to add deliberate sharing to more sensitive types of content that could have caused auto-sharing disasters.

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