Monday, December 24, 2012

business careers list: Tips on Finding a Graduate Job - vtkbkycac

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Finding a graduate job is not as easy as finding a minimum wage position that requires no formal training. You will have to work harder to find a graduate job, but you will be rewarded with a position that you like, and that pays you well for the work you do.

The first tip to finding a graduate job is to have a good resume to hand out when you are on your job search. If you apply for a minimum wage job doing menial labor then you will walk into the place of business and fill out a job application that the business representative hands you. They do not want to know anymore about you than what is on their application. You do not need to have a resume for these types of positions. Companies that are looking to hire someone with a degree or with specialized skills and training expect a resume outlining all of your education, all of the skills you possess, all of your past employers, what your interests are, what you do in your spare time, and what charities and foundations you are affiliated with.

When you are looking for a graduate job you will look in places like the classified ads in newspapers, and you can look on bulletin boards that announce openings, and you can talk to friends and family to see if the companies they work for could possibly be hiring, and you can call employment agencies to help you find available positions.

Looking for a graduate job with an employment agency can be the most beneficial way to search for these positions. When you hire an agency to help you procure employment they will take down all of your information, and they will get a copy of your resume. Then they will go to work looking for career opportunities that fit your skills. These agents will often have knowledge of openings that no one else is aware of because the company that is hiring may use the same agency.

When you use an employment agency to help you locate the right job you can even begin to search for employment opportunities before you graduate from college. You can tell the agent when you will receive your degree and they can set up interviews and possible job connections before you actually graduate. Some companies even prefer to hire people who are about to graduate so they can get some of the brightest young minds that have yet to be tainted with rules and regulations of other establishments.

A graduate job is one step in the right direction so that you can secure a financial future for yourself. You can also have work that you like to do rather than just working to pay the bills. If you have been considering furthering your education so that you will be qualified to apply for one of these positions you need to go ahead and start right now. If you have the education then you need to start applying and sell yourself and your abilities now.

A graduate job may be harder to find than a manual labor position would be. Using an employment agency to help you find the right graduate job is the easiest way to accomplish this task.

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Source: http://businesscareerslist.blogspot.com/2012/12/tips-on-finding-graduate-job.html

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Sunday, December 23, 2012

Getting More Rashard Mendenhall Jersey For your Car On Ebay ...

Posted by SallieTekulve on December 22, 2012 in Articles with No Comments


Listing an automobile on eBay Motors is becoming one of many most well-liked ways of selling an automobile. With over 3 million distinctive visitors to eBay Motors UK every single month, a car is offered every single two minutes. eBay Motors includes a number of distinct benefits over straightforward classified advertisements, not least the room to entirely describe the automobile, add multiple photos, as well as the reduced hassle of only having to offer with one buyer, the buyer that wins the auction. Clare Gilmartin, the head of eBay Motors UK, reaffirmed this by saying, ?the beauty of eBay Motors is always that there?s no require for negotiation and you also see the customers bidding up the cost, with sellers typically obtaining more than they expected. In real fact, numerous buyers go on eBay in look for a bargain. Consequently the following guidebook continues to be place collectively to make sure that your auto doesn?t become 1 of people bargains.
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The primary step is to do your homework. Find out the trade-in worth in the automobile by means of finding an instant valuation from an internet site this kind of as wewillbuyyourcar.com. Then use the exceptional employed vehicle valuation instrument on parkers.co.uk. Use these two valuations to identify a fair price for the auto. Be sure not to set the reserve value to higher, as Rashard Mendenhall Jersey this may scare off several potential buyers. Typically goods and vehicles with reduce reserve costs will finish up getting larger bids along with a larger final sales value.
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Perhaps essentially the most critical element of selling your automobile on eBay Motors could be the description from the vehicle. There?s a wide alternative of automobiles for sale on eBay so a poor description or missing facts will outcome in men and women bidding for other autos. First of all, a picture says a thousand words. A number of images say all the more so be sure you include photographs from the tyres and the inside in the auto as well. Mention which you have all the pertinent documents the V5 Registration Document, MOT Certificate, and Service Background. Also describe your payment terms and regardless of whether you supply delivery or collection only.

Aside from the eBay description you can find other methods that can be taken to assist consumers experience a lot more confident. Contemplate getting an AA Auto Information Check. This will give specifics of no matter whether the vehicle continues to be written off, if it?s a finance agreement against it, along with a total description in the automobile, which includes facts such as engine size, fuel form and date of 1st registration. Mentioning that the AA Auto Data Examine might be viewed will actually aid to instill self-confidence into likely customers.

As soon as the auction has begun keep involved in the procedure of selling your car. Assuming that you?ve accurately described the auto and extra various photos, only severe customers will get in get in touch with. Respond to any questions rapidly and accurately. Eventually, once the auction continues to be finalised payment has to be produced. Many people decide to use Escrow.com, eBay Motor?s finance companion, which acts as being a secure 3rd celebration to safeguard both the purchaser as well as the seller. The purchaser pays escrow.com, the auto is then collected or delivered, the purchaser then checks above the automobile, soon after which point Escrow pays the seller.

Usually, making a successful and satisfactory sale on eBay Motors is all about establishing credibility. The feedback score aids but a comprehensive description, multiple images, an AA Car Data Check and the utilization of escrow.com all aid greatly to create consumers experience a lot more safe, in the end encouraging them to bid increased.

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Should Public Policy Favor Inclusion When It Comes to Bar ...

Posted Jan 1, 2013 4:50 AM CST
By Lorelei Laird

The law professors? amicus brief argues that California public policy is also in favor of inclusion?particularly the California Dream Act of 2011, which makes students illegally brought to the United States eligible for state financial aid.

In an interview, UCLA School of Law immigration law professor Hiroshi Motomura takes it further.

?Though they?re here against the law, I think this country invited them here,? he says. ?Congress set up a ... tough line against illegal immigration, but when you look at it closely, the system is set up in such a way that they?re allowed to be hired. That?s what undermined a lot of respect on all sides about the system.?

Motomura believes it?s significant that Congress has not chosen to make it a felony to be present in the U.S. illegally. In fact, illegal presence itself is only a civil violation. People who enter without inspection, like bar applicants Sergio Garcia and Cesar Vargas, also commit misdemeanors; but visa overstayers like Jose Manuel Godinez-Samperio do not. Thus, Motomura says, it?s important to distinguish between types of immigrants who are out of status: ?a bright line between legal and illegal? is too simple.

That?s the basis of another argument put forth in favor of admission: Not all immigrants are the same, under the law or in how they use their opportunities. Many of the briefs praise Garcia and Godinez-Samperio for being hardworking, ambitious students who might under other circumstances be welcomed as new Americans. That?s a marked contrast with Section 1621, which expressly says its purpose is to discourage aliens from depending on public resources. And both applicants note that they are in the group that Immigration and Customs Enforcement is least likely to deport because they have no criminal records and aren?t responsible for their presence in the United States.

The briefs in opposition don?t see any of this as relevant. Both emphasize that because Garcia is in violation of the law, he cannot be entrusted to uphold it. Retired California bar prosecutor Larry DeSha finds the issue dispositive, saying there would be no barrier left if Garcia?s application for a green card were approved.

The DREAM Bar Association itself also filed amicus briefs in Florida and California (authored by counsel for the Mexican American Legal Defense and Educational Fund). In both cases, it made an argument that no other party took up: That the student-college relationship is an implied contract that states may not impair without a good reason.

And one amicus brief in support came from a less obvious quarter: the National Center for Lesbian Rights, which noted that immigrant communities include gay, lesbian, bisexual, transgender and HIV-positive people. The NCLR argued that such people have historically been excluded from law (and other professional) licensing because of prejudice, as have immigrants. It urged the California Supreme Court not to let ?unfounded perceptions of immorality and criminality,? or disloyalty to the U.S. and its laws, decide the case for Garcia and others like him.

Source: http://www.abajournal.com/magazine/article/should_public_policy_favor_inclusion_when_it_comes_to_bar_admissions/

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Ryan Deiss ? Ultimate List Building System | MagicUpload - Crack ...


Ryan Deiss ? Ultimate List Building System

How To Experience the Sheer Unbridled Joy of Sending ONE EMAIL
and Watching Cash Pour Into Your Bank Account?Almost Like Magic

???????????????????????

MODULE #1
Building the Foundation: Breakthrough List-Building Principles Most Marketers Do Not Understand and Routinely Violate

Trust me. If it were easy to make 100,000?250,000?even 1,000,000 online, I PROMISE you that more people would be doing it. The fact is, this business is NOT easy?especially with all the garbage that?s out there disguised as quality content.

That?s why in Module 1, I give you THE BIG PICTURE of what it takes to succeed online by building MASSIVE, high-quality lists. If you?re brand-new to Internet marketing, this session will bring you up to speed quickly so you?re sure to get maximum value out of the rest of the training.

If you?re already an expert or you have a pre-existing online business, you?ll find this session to be a helpful review, and will no doubt point out a lot of things that you SHOULD be doing (but probably aren?t).

MODULE #2
Big List ? Big Traffic

I have a confession to make?

I?ve been making a killing with banner ads and other online media for years now, even when most of the "gurus" are still proclaiming that the banner ad is dead. In fact, it?s one of the best ways to generate traffic and build MASSIVE lists in a very short period of time.

In this module, I lay out some ad-buying strategies and the specifics of creating a banner ad campaign to build a list. (Trust me, it?s nothing like PPC.) If you want BIG TRAFFIC and you want it fast, you need to check out this session.

MODULE #3
Free List-Building Tactics and Techniques: How Anyone Can Build a List on a Shoestring Budget

Given a large enough advertising budget, my 11 month-old son could literally build a massive opt-in list if he really put his mind to it. But what about the newbie who?s just getting started and doesn?t have a lot of money to spend? What are they supposed to do?

Well that?s what this session is all about?building a list on a shoestring budget. Not only are these techniques useful if you don?t have a lot of cash to spend, they?re also good strategies to employ if you?re testing in a new market and you don?t want to risk and "arm and a leg".

MODULE #4
Offline List-Building Strategies: The Real Secrets To Building MASSIVE Lists In MINIMUM Time

When it comes to list-building, most people teach basic strategies such as PPC, article-writing, etc. And while these are all great strategies (especially when you?re just getting started), none of them provide the shear volume (and quality) of leads that some of the methods our guest expert, John Alanis, will be covering.

I like to describe John as an old school direct marketer trapped in an Internet marketer?s body.

You see, while John owns a highly successful online business in the ultra-competitive "dating" niche, his real passion is for generating leads through more "traditional" online and OFFLINE means.

John is a real pro at media-buying and list rental, which is a skill that few marketers (even the ones who are considered experts) possess. I promise you won?t hear this sort of thing taught anywhere else, so you?ll definitely want to be ready to take lots of notes during this part of the training.

MODULE #5
Instant List-Building Secrets: How To Use the Power of CPA Networks To Double?Triple?Even QUADRUPLE Your List Overnight

Most people can?t imagine having tens of thousands of fresh leads pouring in each and every day, but that scenario is very possible when the right offer meets the right CPA Network (also called Affiliate Networks).

CPA networks, in case you don?t already know, are a conglomeration of website owners who are looking for offers to promote. These guys are the true SUPER AFFILIATES?capable of selling an insane amount of products in a very short period of time.

The best way to describe it is affiliate marketing on STEROIDS

Obviously if you can tap into these networks of affiliates your sales and lead flow could easily multiply 10 times overnight.

The problem, however, is that most of these CPA networks are geared for the big businesses with the big advertising budgets, so smaller marketers like us rarely have the opportunity to compete in this media.

Fortunately I have a contact in this industry who is willing to cover EXACTLY what it takes to get into the big affiliate networks. Everything from constructing your offer to approaching the networks themselves for approval.

Now I?ll warn you right now. This is a highly advanced strategy that won?t be appropriate for many business owners. For some, however, this will be the major breakthrough that will take their business to the next level. Either way, you?ll definitely want to hear what this guest expert has to say?

MODULE #6
Affiliate Inferno: How To Train OTHER PEOPLE To Build Your Lists For You

The only thing better than building a massive opt-in list is having other people build your list for you. And that?s exactly what guest expert, Stu McLaren, is a pro at.

Stu manages the affiliate programs of some of the most successful Internet marketers, which means he gets a front-row seat for some of the most profitable (and unprofitable) marketing campaigns.

To put it another way, Stu knows what works and what doesn?t work with affiliate marketing, and he knows how to leverage affiliates to build massive lead and customer lists with as little cost as possible. Even if you think you know a lot about managing an affiliate program, I can assure you that you won?t want to miss this module. I absolutely GUARANTEE that you?ll learn something new.

MODULE #7
The Lead Explosion System: How To Build an Automated System That Generates Thousands of Leads Per Day

In this module guest expert, Matt Bacak, will reveal his ridiculously simple (yet insanely effective) system for generating leads in any market. Most folks who are "in the know" consider Matt to be one of THE authorities on list-building, which I why I felt it was crucial to have him participate in the "Ultimate List-Building System".

I promise that even if you have never built a webpage or written a single autoresponder message that Matt?s methods WILL work for you. That said, I don?t want you to think that this session is all basics, because that?s definitely not the case. Matt has innovated some of the most creative list-building and list monetization strategies I?ve ever personally witnessed.

Top marketers have literally paid 12,000 to visit his office and see his operation first-hand, but he reveals all the little details in this system.

MODULE #8
The Business of Lead Generation: How To Make Big Money Brokering Leads To Big Businesses

When most people hear "list-building" or "lead generation" they think it only applies to building an opt-in list for your own business. But trust me?that?s only half of the story. There?s also a small "fraternity" of marketers who are making an absolute killing selling leads directly to businesses.

That?s right They don?t try to sell to the leads directly?they just sell those leads to other businesses for big money. Imagine getting paid 5, 10?or EVEN MORE for every opt-in that you generate on your site? (Trust me, these numbers are conservative compared to what businesses will pay in some markets.)

In this example, if you collected just 100 fresh leads each and every day, you?d earn between 500 and 1000 A DAY and you?d never have to send an email or try to sell a thing.

Now imagine if you could sell that same lead to 3 or 5 different business That?s when things get really exciting.

If you?re thinking this business puts you in the same class as the spammers think again. This is a totally legitimate form of marketing that was around long before the Internet and will continue to be around for decades to come. That said, it is a tricky business to navigate, which is why I had lead generation expert, Bob Regenerous, speak on this topic.

Bob is one of those underground guys who rarely speaks on this topic, so you?ll definitely want to pay attention to what he has to say.

MODULE #9
Advanced Email Marketing Secrets: Proven Techniques for Maximizing the Value of Every Subscriber To Your List

Marketing expert, John Alanis, is back for a second time, only in this session he will be covering advanced email marketing tips that you can implement once you?ve started building your list.

John is probably better than anyone else I know at squeezing as much money as possible out of his lists. But don?t get me wrong?his subscribers absolutely love him because he?s learned to strike a perfect balance between building a relationship with his list and selling them products.

Trust me, knowledge like this only comes from years of trial and error down in the "trenches". To hear insider information like this is truly an opportunity that shouldn?t be missed.

MODULE #10
Advanced Email Marketing Secrets (Part 2): Proven Conversion Strategies That Virtually Force Your Subscribers To Buy

The topic of email marketing is far too broad to cover in just one session, which is why I brought in email marketing expert, Craig Perrine, to cover his methods for constructing email offers and campaigns that convert like crazy.

Craig?s methods differ slightly from the ones that John Alanis uses in his business. Neither is right or wrong, but you?ll want to consume both modules so you can decide which strategies most closely fit with your market.

BONUS MODULE #1
Building a list without a product ? Speaker Panel

BONUS MODULE #2
The hot seat ? Speaker Panel

BONUS MODULE #3
Anatomy of a Lead Generation Campaign


Source: http://www.magicupload.com/2012/12/ryan-deiss-ultimate-list-building-system/

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Saturday, December 22, 2012

Getting Back to 'Normal' (Whatever That Is) | World of Psychology

Getting Back to 'Normal' (Whatever That Is)How are we expected to move on with our lives, with holiday shopping, meal planning, cookie baking and parties after what happened in Newtown, Conn. on Dec. 14, 2012?

On the day of the shooting I went to two holiday parties where everyone carefully avoided talking about what happened just hours earlier. It was weird and a relief at the same time.

Someone wrote that even those of us far away from the incident still may need to go through the five stages of grief as described by Dr. Elizabeth Kubler-Ross.

The day it happened, as we discovered the horror, many of us clung to the denial and bargaining phases. We did not want to believe we were all so vulnerable and made up reasons to avoid going there. Some just went straight to anger, even depression. None of us was ready for acceptance.

As with any act of terrorism, if we give in to depression and anger and let it obliterate the happy and good in the world, the terrorists win.

Now for our spirit?s sake we need to give ourselves permission to engage in the brightness and goodness of life. But how?

In cognitive-behavioral therapy we learn that our thoughts affect how we feel. And when our thoughts skew to the dark side the result can be feelings of anxiety or depression, sometimes both.

We can easily identify our negative, judging thoughts: ?I must be a bad person that I want to be happy when there are parents whose little child died violently.? It?s harder to look for the reasonable thought that brings us back to a real place of balance: ?I am not a bad person. I feel empathy for those who lost a cherished loved one. I can feel bad for them and still wish to be happy at the same time.?

Life is not purely negative or purely positive. Life can be a confusing, messy mix of both light and dark. The result is not just the grey between the black and white but a 3D Technicolor full spectrum of thought and feeling.

The key to getting back to normal is to tolerate the ambivalence. Be OK with it. Recognize it as normal and human. Exercise compassion not just for the victims in Newtown but also for yourself.

?

Photo courtesy of bradwilsonem via Flickr.

Elvira G. Aletta, Ph.D. is a clinical psychologist, founder of Explore What?s Next, wife, and mom of two teenagers. Dr. Aletta is a writer whose articles have been featured on the New York Times Well blog, the Wall Street Journal Online, Parents magazine, NPR and the BBC London Radio. To learn more about Dr. Aletta and Explore What's Next, visit herwebsite and blog, check out the EWN Facebook page and follow her on Twitter!

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Catch up on other posts by Elvira G. Aletta, Ph.D. (or subscribe to their feed).



????Last reviewed: By John M. Grohol, Psy.D. on 20 Dec 2012
????Published on PsychCentral.com. All rights reserved.

APA Reference
Aletta, E. (2012). Getting Back to ?Normal? (Whatever That Is). Psych Central. Retrieved on December 22, 2012, from http://psychcentral.com/blog/archives/2012/12/21/getting-back-to-normal-whatever-that-is/

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Source: http://psychcentral.com/blog/archives/2012/12/21/getting-back-to-normal-whatever-that-is/

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NRA wants armed guards in schools

WASHINGTON/NEWTOWN, Connecticut (Reuters) - The powerful U.S. gun rights lobby went on the offensive on Friday arguing that schools should have armed guards, on a day that Americans remembered the victims of the Newtown, Connecticut school massacre with a moment of silence.

"The only thing that stops a bad guy with a gun is a good guy with a gun," said Wayne LaPierre, chief executive of the National Rifle Association, noting that banks and airports are patrolled by armed guards, while schools typically are not.

His remarks - in which he charged that the news media and violent video games shared blame for the second-deadliest school shooting in U.S. history - were twice interrupted by protesters who unfurled signs and shouted "stop the killing."

Speaking in Washington, LaPierre urged lawmakers to station armed police officers in all schools by the time students return from the Christmas break in January. LaPierre did not take questions from reporters.

Earlier on Friday, church bells rang out in tree-lined suburban Newtown and up and down the East Coast at 9:30 a.m. EST in memory of the victims of the attack on December 14 in which 28 people, including the gunman, were killed.

LaPierre's comments came at the end of a week when President Barack Obama commissioned a new White House task force to find a way to quell violence, a challenge in a nation with a strong culture of individual gun ownership.

"We have to have a comprehensive way in which to respond to the mass murder of our children that we saw in Connecticut," Vice President Joe Biden, who heads the task force, said on Thursday.

The U.S. Constitution guarantees the right to bear arms and hundreds of millions of weapons are in private hands.

About 11,100 Americans died in gun-related killings in 2011, not including suicides, according to preliminary data from the U.S. Centers for Disease Control and Prevention.

Some U.S. lawmakers called for swift passage of an assault weapons ban.

Some Newtown residents have already launched an effort aimed at tightening rules on gun ownership.

"What I feel is a sense of guilt because I've been a strong advocate of gun control for years," said John Dewees, 61, who was in downtown Newtown, where a makeshift memorial rose several feet around two Christmas trees with teddy bears and flower bouquets. "I wish I'd been more vocal. You wonder, had we all been, could we have averted this?"

SHATTERED ILLUSION OF SAFETY

The attack, which killed 20 first graders ages 6 and 7, shattered the illusion of safety in this close-knit town of 27,000 people where many residents knew someone affected by the attacks.

"There's just so many connections," said Jay Petrusaitis, whose son was in the same high school class as the gunman.

Churches as far south as Florida and at the National Cathedral in Washington, D.C., rang their bells.

Connecticut Governor Dannel Malloy had called for residents of his state to observe the moment of silence to mark a week since a 20-year-old gunman killed his mother and then stormed Sandy Hook Elementary School. He killed a total of 28 people that day, including six school teachers and staff in a rampage that ended when he turned his gun on himself.

Governors in Maine, Illinois, Michigan and several other states also called for moments of silence.

The gunman, Adam Lanza, used a military-style assault rifle and police said he carried hundreds of bullets in high-capacity magazines, as well as two handguns. The weapons were legally purchased and registered to his mother, Nancy, his first victim.

(Writing by Scott Malone; Editing by Will Dunham and Vicki Allen)

Source: http://news.yahoo.com/more-funerals-newtown-white-house-gun-task-force-003934633.html

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$26,679 in 24 hours | Nathan Barry

Do you work on web applications? Then you?d probably learn a lot from my new book, Designing Web Applications.?

A few years ago I had no idea a day like last Wednesday was even possible. After all, everyone I knew worked jobs that paid a modest yearly salary. My wealthier friends made closer to $250/day from salaries. But then I started reading blogs about other projects. People like Chris Guillebeau were generous enough to share numbers behind their successful launches. I remember reading Chris talk about the first year he made over $60,000 from his blog. Since then he?s gone on to make over $100,000 in a single day from a product launch.

Stories like that showed me what was possible, but it was easy to say something like ?Oh, Chris Guillebeau can do that because he has a huge audience.? (in reality he built his audience just in the last four years). So that?s where two other friends, Jarod and Sacha come in. Both of them happened to release design eBooks on the same day this last March. They each made over $5,000 that day from their books and were generous enough to share the numbers (and their books continue to sell).

Neither of them were internet famous, so their success was much easier to relate to. In fact, I estimated that it wouldn?t take me long to build up my own blog audience to a similar size. I had wanted to write a book for years and had started to write several, but never finished. Knowing I could make it a financial success gave me more motivation to finish.

In September of this year I released The App Design Handbook, which made over $12,000 the first day. I thought it was absolutely incredible! I didn?t know that 3 months later I would more than double that number.

?

Sharing Revenue

I?ve learned so much from reading blog posts from other internet entrepreneurs detailing financial successes (and failures) that I now feel compelled to give back by sharing my own results. I think Rand Fishkin of SeoMoz said it best:

?Transparency is a way to express empathy for those who?ll come in the future.?

I owe a lot to everyone who showed that level of empathy to me and my business ventures by sharing everything, including their financial information, about their businesses. In the spirit of complete transparency, here is everything I?ve learned from launching Designing Web Applications.

?

Sales Numbers

Here are the numbers you are probably most interested in:

  • First day sales ? $26,679
  • Second day sales $6,038
  • Third day ? $2,038

As I write this, one week after launch, the sales total is $40,976. So you can get an idea of how sales have dropped from the launch day. Obviously that level of sales isn?t sustainable, but I am still very happy with the continuing $500 (or more) per day.

Before we break down the sales by package, here are the prices. Note that for the first 36 hours the sale prices were up, after that I switched to the normal prices. So the majority of the purchases were at the sale prices.

  • The Book (on sale for $29, normal price of $39)
  • The Book + Videos??(on sale for $79, normal price of $99)
  • The Complete Package??(on sale for $199, normal price of $249)
  • The Team License??(on sale for $799, normal price of $999)

Here is how the sales broke down across packages, but then more interestingly, how revenue was distributed:

  • The Book. 225 sales -> $6,724
  • The Book + Videos. 100 sales -> $8,019
  • The Complete Package. ?127 sales -> $26,122
  • The Team License. ?0 sales -> $0

There are a few interesting takeaways from those numbers. First, the higher priced packages accounted for far more revenue than just the book. Just like with my last book, only offering a single (low) price point would have significantly decreased my revenue. Second, the Complete Package sold more than the middle package. This means that my sales page was successful at demonstrating enough value that more people upgraded. For my last book the middle package sold about 50% more than the highest package, so this is a nice change to see. Finally, the team license didn?t sell at all. Probably because I didn?t promote it very well.

Using Email


My launch strategy came down to three things: posts on my own blog, guest posts on popular blogs, and building an email list (by far the most important of the three).?A pre-launch email list was critical to the success of The App Design Handbook, so I knew I needed to build it even more for the new book. That meant I needed a detailed landing page to collect email addresses before the book was ready. You can take a look at the draft page on the right.

For The App Design Handbook I built up an email list of 800 subscribers. For Designing Web Applications I built a list of 1,900. The biggest thing that made a difference was the quality of the landing page. For the first book it was just a few screenshots and a signup form. Which is not really something visitors would be that interested in sharing. The second time around, since I knew the value of email subscribers, I put ?a lot more effort into the landing page. As a result it converted higher and had was shared by more people.

I sent out four emails total to my subscribers.

  • ?Sneak peak: an interview with Ryan Singer of 37signals?
    Sent to 1,361 subscribers, one month before the book came out. 53.4% open rate and 16.4% click rate, with 10 unsubscribes.
  • ?A sample from my new book?
    Sent to 3,205 subscribers, one week before the book came out. I sent three variations of this email to different lists.
    • 1,803 subscribers from the pre-signup list. 60% open rate and 35% click rate, with 21 unsubscribes.
    • 802 subscribers?from purchasers of The App Design Handbook. 65.5% open rate and 25.6% click rate, with 7 unsubscribes.
    • 646 subscribers?from pre-launch subscribers of The App Design Handbook. 65% open rate and 25.1% click rate, with 9 unsubscribes.
  • ?Is your web application painful to use??
    Sent to 3,457 subscribers (one email sent to all my lists) the morning of the book launch. 51.7% open rate and 22.9% click rate with 56 unsubscribes.
  • ?FYI, the sale price for my book ends soon?
    Sent to?3,415 subscribers the evening of my book launch. To give them a final chance to buy the book at the discounted price. 52.8% open rate and 20% click rate, with 81 unsubscribes.?

That?s it! I?m still learning how to best use email, but I?m really happy with these results. I knew that sending a second email on the same day would cause more people to unsubscribe, but I figured some people would appreciate it. Also it drove a ton of sales. Within minutes of that email hitting the inboxes I saw another few thousand in sales.

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Guest Posts

In my experience guest posts don?t drive a lot of traffic. Instead I find that guest posts are better for making friends with site authors and for gaining more credibility. My goal with guest posts is to create a blanket effect. Meaning that someone in my target market should see several tweets, read a couple of guest posts I?d written, and see my post on Hacker News. The idea being that they may not pay attention the first or second time, but after seeing my book mentioned several times within a couple hours they will click through and be more interested.

It worked. A few people made comments about how ?they had seen like a billion posts today? that I had written. Really it was just a few, but that was the impression I was going for. Here?s the complete list of guest posts:

Traffic

Total I received 12,662 visits on launch day and 17,238 in the first three days. Here is how the traffic broke down by hour over launch day. The initial spike is from the first email as well as getting featured on Hacker News.

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Here are the top 10 referrers for those first three days worth of traffic. As you can see I got quite a bit of traffic from Hacker News. The ThinkTraffic.net visitors came from a very popular guest post I had on that site. Guest posts don?t normally drive that much traffic, but that post also made the front page of Hacker News, so I got a lot of spill-over traffic.

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Affiliates

Affiliates are the one thing that was completely missing from my launch strategy. Many people have told me that affiliates are the best way to create a large product launch. I didn?t include affiliates for two reasons: first, because Gumroad doesn?t support affiliates and second, because I didn?t know any in particular to work with.

I love working with Gumroad so much that the lack of affiliate support wasn?t enough to get me to try another product. To me the checkout experience is the most important thing and no one else comes close to Gumroad on quality.

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Comparing the two books

To compare the sales between the two books I want to look at the data for the first three days after launching. Let?s start by looking at pageviews for each of the sales pages:

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  • 8,162 unique pageviews for The App Design Handbook
  • 14,436?unique pageviews for Designing Web Applications

That is a 77% increase in traffic to the sales page. If you look at traffic to my entire site the two launches were about the same, the difference is for The App Design Handbook a lot of that traffic was to a blog post featured on the Hacker News homepage rather than the sales page itself. If we look at the conversion rate for the pages (our goal being a sale of any package) we?ll see a lower conversion rate for Designing Web Applications:

  • 8,162 uniques -> 321 sales = ?3.9% conversion for The App Design Handbook
  • 14,436 uniques -> 421 sales = 2.9% conversion for Designing Web Applications

I attribute the lower conversion rate to lower quality traffic for the second book. That Hacker News traffic doesn?t convert as well and for Designing Web Applications all the HN traffic went directly to the sales page (so it shows up in these numbers). Since the HN traffic for The App Design Handbook first went to another blog post, only the visitors more interested in the book clicked through to the sales page.

I find it more interesting to look at revenue, rather than individual sales. Here is total revenue from our three day period after each launch:

  • $18,488 for?The App Design Handbook
  • $34,955 for Designing Web Applications

Even though the conversion rate was lower for the second book, the average revenue per visitor was higher:

  • $2.27 for The App Design Handbook
  • $2.42 for Designing Web Applications

This is possible because of how I used multiple packages to drive sales and increase profits. As the sales break down per package you can see that the Complete Package sold far more copies for Designing Web Applications than it did for The App Design Handbook. Since it is the most expensive package, a difference here results in a massive revenue difference.

Sale Count Per Package

The App Design Handbook

  • 47% ? Book
  • 32% ? Video Package
  • 21% ?- Complete Package

Designing Web Applications

  • 50% ? Book
  • 23% ? Video Package
  • 27% ? Complete Package

Getting more people to purchase the most expensive package will make a big difference, but I made another important change to affect total revenue per package: I changed the prices. For The App Design Handbook the sale prices were $29, $59, and $129. For Designing Web Applications I bumped them up to $29 (unchanged), $79, and $199. All of this resulted in the revenue per package being very different.


Revenue Per Package

The App Design Handbook

  • 23% ? Book
  • 32% ? Video Package
  • 45% ?- Complete Package

Designing Web Applications

  • 17% ? Book
  • 21% ? Video Package
  • 63% ? Complete Package

63% of all the revenue came from the complete package, despite it making up only 27% of the total sales! Now that we?ve looked through the all the stats you can see how more traffic, higher prices, and a better landing page design resulted in nearly double the sales of the previous book.

The middle package

It?s interesting to note the difference in sales for the middle package between the two books. For The App Design Handbook I was trying to push people towards the middle package (with price, content, and even a colored Buy button) and it seems to have worked: 32% of people purchased the middle package, 21% purchased the complete package.

For Designing Web Applications I wanted to see if I could change the sales page (and the packages) to push more people to the Complete Package. So I structured the new page so that the Complete Package was listed first and I made sure that the value was clearly communicated. This effort paid off since only 23% of people purchased the middle package and 27% of people purchased the Complete Package. This split is even more impressive when you think about how much more revenue I generate from a sale of the top end package at $199 versus the middle package at $79. So if you look at the change in revenue per package above you will see an even more pronounced difference.

Demonstrating a lot of value

With the new sales page I listed out, with an image, everything that came with the packages to make sure the value was clear. Compare that to the sales page for The App Design Handbook where each item just gets a quick sentence. I think that change, combined with the name recognition from the interviews with people like Ryan Singer, Sahil Lavingia, and Jason Fried, really helped push purchases to the higher packages.

?A few stats

  • 3,400 email subscribers
  • 4 book packages
  • 0 affiliates
  • $20,000 in projected sales
  • 8 Expert interviews
  • 7 video tutorials
  • 1 case study
  • 2 PSD Templates
  • 35,684 words
  • 3 hours, 5 minutes of video tutorials
  • 4 hours of expert interviews
  • 203 Screenshots
  • 9 guest posts
  • 3 months from start to finish
  • 1,000 words written every day

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Well, that was a really long post, but I hope you learned something. I?m still trying to learn what insights to learn from this experience. If you have any other ideas of what we could learn from the numbers I would love to hear about it in the comments. In the mean time, if you work with web applications, pickup a copy of Designing Web Applications to take your design craft to the next level.

Source: http://nathanbarry.com/behind-the-scenes/

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